Cinelli v RVCA v Barry McGee

Cinelli has always combined design, competition, technology and art.

Art is in Cinelli’s DNA, and creative talents like Keith Haring, Mario Schifano, Alessandro Mendini and Maurizio Cattelan have made their contribution with catalogue covers, installations, performances, one-offs that are constantly traveling in prestigious exhibitions. RVCA is a rapidly growing young Californian company of surf and skate wear whose success is the result of collaboration with artists, most of them from the area of street art.

Here too the artists not only collaborate on the creation of products, but also function as an observatory, with antennae to catch new cultural trends.

The encounter between these two companies with a similar approach has led to the works of 13 highly acclaimed artists* who have reinterpreted the Cinelli Supercorsa Pista, an icon of worldwide cycling. Some have made sculptures, while others have kept the models in working order, always in the fixed-gear track version.

The choice of Cinelli was a precise acknowledgment not only in terms of culture, but also regarding the company’s unique history of competitive success.

Cinelli’s Lasers have won an impressive quantity of world and Olympic competitions, and today the development of the track and fixed-gear program is the main objective of the company.

Besides the 13 one-offs, a bike produced in a limited edition of 50 pieces has been designed by Barry McGee, the most famous street artist in San Francisco, whose works are featured in many museums.

Barry himself, like all the invited artists, is an excellent rider… when he was a kid he rode a Supercorsa Cinelli which he now displays with pride in his studio.

Cinelli

Here too the artists not only collaborate on the creation of products, but also function as an observatory, with antennae to catch new cultural trends.
The encounter between these two companies with a similar approach has led to the works of 13 highly acclaimed artists* who have reinterpreted the Cinelli Supercorsa Pista, an icon of worldwide cycling. Some have made sculptures, while others have kept the models in working order, always in the fixed-gear track version.
The choice of Cinelli was a precise acknowledgment not only in terms of culture, but also regarding the company’s unique history of competitive success.
Cinelli’s Lasers have won an impressive quantity of world and Olympic competitions, and today the development of the track and fixed-gear program is the main objective of the company.
Besides the 13 one-offs, a bike produced in a limited edition of 50 pieces has been designed by Barry McGee, the most famous street artist in San Francisco, whose works are featured in many museums.
Barry himself, like all the invited artists, is an excellent rider… when he was a kid he rode a Supercorsa Cinelli which he now displays with pride in his studio.
The bikes were all ordered on the first evening, at the opening of the event called “Pressure” in the RVCA gallery at Ashbury and Haight in San Francisco, 19/06/2008
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